E-A-T in SEO is four things: Experience, Expertise, Authoritativeness and Trustworthiness. Search engines like Google use these to check if the content on your website is good and trustworthy.
The Experience part of E-A-T is about the person who writes for your website. They should know what they’re talking about. Google likes it when writers have experience with the topic. For example if you’re writing about cooking it’s best if the writer has cooked before.
E-A-T has four parts:
- Experience
- Expertise
- Authoritativeness
- Trustworthiness
Expertise is about how much the writer knows about the topic. If your website has researched information people will think it’s more reliable.
Authoritativeness is about how known and respected your website is. You can become well-known by creating content and getting other websites to link to yours.
Trustworthiness is about if people can trust your website. Things like having information, a secure connection and easy-to-find contact information help.
E-A-T is important for your website. It helps search engines find websites with information. If you improve your websites E-A-T you can get a search ranking. People will trust you more. Your brand will look better. Creating content and being trustworthy are very important, for your websites success. Your websites E-A-T will help it do well over time.
